Customer service management is very important for the success of your organization. It is a well established truth that happy customers make ticketing system for a profitable organization. It is far more cost efficient o retain existing customers than it is to acquire new ones.
Therefore having the best in class customer service management software is key to give the organization a competitive edge in the industry. Here are the modules that must reside in competitive Customer Service Management software.
Contact Management – Store the customer data as a master record to be used for every interaction.
Relationship Management – Record the different transactions, change requests or complaints that the customer makes and track them to closure.
Sales tracking – Sales related communications, campaigns to launch new products, refer a friend campaigns may be send out to the customer lists.
Financial data management – Track billing, invoicing and other financial needs for the customer.
Reporting – Report on a particular customer, demographics, spend patterns etc.
Although, we now know what to expect in Customer Service Management software, making the right choice seems very difficult. With so many available options in the market it is important to figure out the factors involved in making a smart, well informed decision.